Integrating Feng Shui principles into AI-driven solutions for Vietnam’s Real Estate Industry
Abstract
This study discusses the conceptual integration of Feng Shui principles into an AI-based application for the real estate sector in Vietnam. Feng Shui, a deeply embedded cultural and spiritual practice, significantly influences property selection and design in Vietnam. A 2018 survey by the Vietnamese Royal Institute of Feng Shui indicated that approximately 98% of buyers consider Feng Shui in real estate purchases, yet only a small fraction receives satisfactory guidance. This presents an opportunity for leveraging AI technologies like machine learning and data analytics into traditional Feng Shui practice to modernize and streamline real estate recommendations for real estate sector in Vietnam. The study aims to assess how an AI-based Feng Shui application could enhance buyers’ preferences by aligning with cultural values, improving ease of interaction, increasing satisfaction, and offering tailored recommendations. Utilizing the theoretical framework of socio-technical and cultural capital integration, this qualitative study employs interviews and experimental surveys with real estate sellers and buyers. Thematic analysis will be conducted to identify patterns in buyer perceptions and evaluate the application’s impact. By integrating traditional Feng Shui with AI-driven solutions, this study provides insights into technological innovation, market differentiation, and improved decision-making in real estate. Findings might contribute to enhancing buyer trust, optimizing sales strategies, and fostering sustainable growth in Vietnam’s real estate sector.